Bouncy blob

How to use it

Run most of the clip as a little blob character living the advice, squashing on the struggle and bouncing on the win, cutting back to the speaker once or twice for the hook and the pay-off.

Where the speaker sits

Full sceneSuits itSmallWorksSplitWorksSideSuits itDrawn overAvoid

Full scene: the scene fills the frame. Stock speaker from Pexels.

Palette

THIS IS A MOODBOARD, NOT A TEMPLATE. The style below is inspiration for the look and feel. Keep its materials, colours, textures and the way it moves, but invent your own scenes, characters and objects for this clip. You are not limited to anything shown in the preview, and nothing in it has to appear. Use illustration and animation to help tell the clip's story.

STORY FIRST. Read the whole clip before you design anything.
1. Write the clip's arc in one line: setup, tension, turn, pay-off. Name the one line that is the reveal.
2. Tag every sentence with its job: setup, context, tension, turn, reveal, example, number, contrast, list, quote, feeling, metaphor, callback, pay-off, aside.
3. The visuals carry the whole clip. If the clip shows the speaker's face, open on them (the first scene keeps them on screen) unless the person says otherwise. After that, never cut back to the speaker full-frame unless the person asks for it; if they do, only on the ending, never in the middle of an explanation. The speaker can still sit inside a scene (a corner, a split or drawn in) when the person wants to be seen.
4. Build one flowing visual story, not a new picture per sentence. Each scene covers a whole thought (one to three sentences), holds 3 to 8 seconds and turns into the next.
5. Start each scene on the first word of its sentence, or up to half a second before. Never cut mid-sentence.
6. Inside a scene, bring small details in on the words they show (an item, a tag, a tick). Earlier details stay.
7. Choose one or two recurring objects or characters in the first scene and bring them back changed. Callbacks beat new pictures.
8. Build up the same picture where you can (add to it, move the camera across it) instead of replacing it.
9. Energy: about 80 percent still, drifting or gentle. Allow one big move in the whole clip, on the reveal, for 1 to 2 seconds, then settle and hold.
10. Numbers sit on a scale (gauge, bar, table, timeline) and hold long enough to read. Contrasts are a still split or the same layout twice.
11. Feelings get a quiet image, or one of the cuts back to the speaker; never effects.
12. On-screen text names, labels or quotes; it never repeats the caption. Five words or fewer per label.
13. End every scene by settling or thinning out, or by turning into the next scene. No exit effects.
14. The style sets the look. These rules set when, how long and how calmly. If the style's own motion rules ask for more energy than this, use less.

VISUAL STYLE: Bouncy blob
Slice style ref: sref-SGAPZA
LOOK: round, friendly cartoon characters built from simple soft shapes with no outlines, on a warm #FFF4E4 cream ground. Coral #FF7A59, teal #3BB8A1, sunny #FFC93C, with #24323F navy only for eyes, mouths and small details. Each colour gets one darker tone for a belly shadow and one lighter for a cheek highlight.
LINE AND FILL: no outlines anywhere. Flat fills, one simple shadow shape and one highlight per form. Rounded corners on every rectangle.
TEXTURE: clean and flat, no grain.
LIGHT: flat, with soft contact shadows on the ground that shrink as a character leaves it.
CAMERA: locked side view of a simple stage, like a stage set of soft blocks.
MOTION: smooth 24 fps with strong squash and stretch: anticipation squat, stretch in the air, squash and wobble on landing, a gentle breathing squash at rest. Eyes blink; faces swap to a happy arc on the peak. One big jump or celebration per clip.
TYPE: chunky rounded bold sans in navy, popping in with a small overshoot, lower case.
THE RULE: every character is a soft shape that squashes and stretches like a water balloon, never stiff.
DON'T: no outlines, no gradients, no realistic anatomy, no real or famous characters, no thin type, no more than two characters in focus.
Treat these as the look, never a template: invent fresh pictures, words and compositions from what this clip says.
Accent: as in the palette.
Frame shape: ask me before you start (9:16 vertical, 4:5 portrait, 1:1 square or 16:9 wide).
Energy: normal.

TECH: one HTML file, one GSAP 3 timeline created paused as window.__timelines.main, duration = the scene's length, transforms and opacity only.

Look rules

• LOOK: round, friendly cartoon characters built from simple soft shapes with no outlines, on a warm #FFF4E4 cream ground. Coral #FF7A59, teal #3BB8A1, sunny #FFC93C, with #24323F navy only for eyes, mouths and small details. Each colour gets one darker tone for a belly shadow and one lighter for a cheek highlight.
• LINE AND FILL: no outlines anywhere. Flat fills, one simple shadow shape and one highlight per form. Rounded corners on every rectangle.
• TEXTURE: clean and flat, no grain.
• LIGHT: flat, with soft contact shadows on the ground that shrink as a character leaves it.
• CAMERA: locked side view of a simple stage, like a stage set of soft blocks.
• MOTION: smooth 24 fps with strong squash and stretch: anticipation squat, stretch in the air, squash and wobble on landing, a gentle breathing squash at rest. Eyes blink; faces swap to a happy arc on the peak. One big jump or celebration per clip.
• TYPE: chunky rounded bold sans in navy, popping in with a small overshoot, lower case.
• THE RULE: every character is a soft shape that squashes and stretches like a water balloon, never stiff.
• DON'T: no outlines, no gradients, no realistic anatomy, no real or famous characters, no thin type, no more than two characters in focus.
• Treat these as the look, never a template: invent fresh pictures, words and compositions from what this clip says.

What it suits

Best for

Encouraging advice, small wins, friendly product or habit explainers with a character to root for.

Avoid for

Grief, serious faith moments, heavy finance or hard news.

Content

Advice, Comedy, Wellbeing, How-to, Announcement

Tone

Cheerful, Friendly, Encouraging

Pace

Fast

Topics

cartoon, character, squash and stretch, flat, no outlines, mascot, bouncy, friendly

Colours

#FFF4E4 #FF7A59 #3BB8A1 #FFC93C #24323F

For AIs: this style as plain text.