Sticker sheet

How to use it

Run most of the clip as stickers peeled and pressed down, one sticker per tip or win, cutting back to the speaker once or twice for the hook and the sign-off.

Where the speaker sits

Full sceneSuits itSmallWorksSplitWorksSideSuits itDrawn overAvoid

Full scene: the scene fills the frame. Stock speaker from Pexels.

Palette

THIS IS A MOODBOARD, NOT A TEMPLATE. The style below is inspiration for the look and feel. Keep its materials, colours, textures and the way it moves, but invent your own scenes, characters and objects for this clip. You are not limited to anything shown in the preview, and nothing in it has to appear. Use illustration and animation to help tell the clip's story.

STORY FIRST. Read the whole clip before you design anything.
1. Write the clip's arc in one line: setup, tension, turn, pay-off. Name the one line that is the reveal.
2. Tag every sentence with its job: setup, context, tension, turn, reveal, example, number, contrast, list, quote, feeling, metaphor, callback, pay-off, aside.
3. The visuals carry the whole clip. If the clip shows the speaker's face, open on them (the first scene keeps them on screen) unless the person says otherwise. After that, never cut back to the speaker full-frame unless the person asks for it; if they do, only on the ending, never in the middle of an explanation. The speaker can still sit inside a scene (a corner, a split or drawn in) when the person wants to be seen.
4. Build one flowing visual story, not a new picture per sentence. Each scene covers a whole thought (one to three sentences), holds 3 to 8 seconds and turns into the next.
5. Start each scene on the first word of its sentence, or up to half a second before. Never cut mid-sentence.
6. Inside a scene, bring small details in on the words they show (an item, a tag, a tick). Earlier details stay.
7. Choose one or two recurring objects or characters in the first scene and bring them back changed. Callbacks beat new pictures.
8. Build up the same picture where you can (add to it, move the camera across it) instead of replacing it.
9. Energy: about 80 percent still, drifting or gentle. Allow one big move in the whole clip, on the reveal, for 1 to 2 seconds, then settle and hold.
10. Numbers sit on a scale (gauge, bar, table, timeline) and hold long enough to read. Contrasts are a still split or the same layout twice.
11. Feelings get a quiet image, or one of the cuts back to the speaker; never effects.
12. On-screen text names, labels or quotes; it never repeats the caption. Five words or fewer per label.
13. End every scene by settling or thinning out, or by turning into the next scene. No exit effects.
14. The style sets the look. These rules set when, how long and how calmly. If the style's own motion rules ask for more energy than this, use less.

VISUAL STYLE: Sticker sheet
Slice style ref: sref-FENPYD
LOOK: glossy die-cut vinyl stickers of simple cartoon characters and words, each with a fat white border, on a #2F6F73 teal desk or a #F4F1EA backing sheet. Sticker colours #F7C948 sunshine, #EF5B4C tomato, #8FD3C1 mint, a pale sky blue, with #1E1E1E ink outlines.
LINE AND FILL: thick, even ink outlines with round joins; flat bright fills; one white gloss streak per sticker. Faces are tiny: dot eyes, a small smile, pink cheeks.
TEXTURE: smooth vinyl with a soft sheen, a faint grain on the desk. Empty spots on the sheet show the slightly shiny liner in the sticker's shape.
LIGHT: soft top light. Stickers lying flat have a tight shadow; lifted ones a big soft shadow. Gloss glints travel across a sticker once it is pressed down.
CAMERA: locked top-down on a desk.
MOTION: a corner curls up to show the plain white back, the sticker lifts, travels in a soft arc with a little rotation, and presses down with a small squash. Faces swap (a wink) rather than animate. Everything else holds still.
TYPE: chunky casual cartoon lettering as its own sticker, thick ink outline, slightly rotated.
THE RULE: every element is a die-cut sticker with a white border, and stickers only move by being peeled and pressed.
DON'T: no outlines thinner than the border, no gradients in the art, no real brands, logos or famous characters, no stickers floating without a shadow.
Treat these as the look, never a template: invent fresh pictures, words and compositions from what this clip says.
Accent: as in the palette.
Frame shape: ask me before you start (9:16 vertical, 4:5 portrait, 1:1 square or 16:9 wide).
Energy: normal.

TECH: one HTML file, one GSAP 3 timeline created paused as window.__timelines.main, duration = the scene's length, transforms and opacity only.

Look rules

• LOOK: glossy die-cut vinyl stickers of simple cartoon characters and words, each with a fat white border, on a #2F6F73 teal desk or a #F4F1EA backing sheet. Sticker colours #F7C948 sunshine, #EF5B4C tomato, #8FD3C1 mint, a pale sky blue, with #1E1E1E ink outlines.
• LINE AND FILL: thick, even ink outlines with round joins; flat bright fills; one white gloss streak per sticker. Faces are tiny: dot eyes, a small smile, pink cheeks.
• TEXTURE: smooth vinyl with a soft sheen, a faint grain on the desk. Empty spots on the sheet show the slightly shiny liner in the sticker's shape.
• LIGHT: soft top light. Stickers lying flat have a tight shadow; lifted ones a big soft shadow. Gloss glints travel across a sticker once it is pressed down.
• CAMERA: locked top-down on a desk.
• MOTION: a corner curls up to show the plain white back, the sticker lifts, travels in a soft arc with a little rotation, and presses down with a small squash. Faces swap (a wink) rather than animate. Everything else holds still.
• TYPE: chunky casual cartoon lettering as its own sticker, thick ink outline, slightly rotated.
• THE RULE: every element is a die-cut sticker with a white border, and stickers only move by being peeled and pressed.
• DON'T: no outlines thinner than the border, no gradients in the art, no real brands, logos or famous characters, no stickers floating without a shadow.
• Treat these as the look, never a template: invent fresh pictures, words and compositions from what this clip says.

What it suits

Best for

Quick tips, wins and announcements, lists of small things, personality-led channels.

Avoid for

Grief, sermons, serious finance or long reflective stories.

Content

Comedy, Advice, Announcement, Hype, How-to

Tone

Playful, Upbeat, Casual

Pace

Fast

Topics

stickers, die-cut, vinyl, white border, peel, glossy, kawaii, cartoon

Colours

#2F6F73 #F4F1EA #F7C948 #EF5B4C #8FD3C1 #1E1E1E

For AIs: this style as plain text.