Line and word

How to use it

Set most of the clip as full-frame calm fields where one line leads from word to word, cutting back to the speaker once or twice.

Where the speaker sits

Full sceneSuits itSmallAvoidSplitSuits itSideWorksDrawn overAvoid

Full scene: the scene fills the frame. Stock speaker from Pexels.

Palette

THIS IS A MOODBOARD, NOT A TEMPLATE. The style below is inspiration for the look and feel. Keep its materials, colours, textures and the way it moves, but invent your own scenes, characters and objects for this clip. You are not limited to anything shown in the preview, and nothing in it has to appear. Use illustration and animation to help tell the clip's story.

STORY FIRST. Read the whole clip before you design anything.
1. Write the clip's arc in one line: setup, tension, turn, pay-off. Name the one line that is the reveal.
2. Tag every sentence with its job: setup, context, tension, turn, reveal, example, number, contrast, list, quote, feeling, metaphor, callback, pay-off, aside.
3. The visuals carry the whole clip. If the clip shows the speaker's face, open on them (the first scene keeps them on screen) unless the person says otherwise. After that, never cut back to the speaker full-frame unless the person asks for it; if they do, only on the ending, never in the middle of an explanation. The speaker can still sit inside a scene (a corner, a split or drawn in) when the person wants to be seen.
4. Build one flowing visual story, not a new picture per sentence. Each scene covers a whole thought (one to three sentences), holds 3 to 8 seconds and turns into the next.
5. Start each scene on the first word of its sentence, or up to half a second before. Never cut mid-sentence.
6. Inside a scene, bring small details in on the words they show (an item, a tag, a tick). Earlier details stay.
7. Choose one or two recurring objects or characters in the first scene and bring them back changed. Callbacks beat new pictures.
8. Build up the same picture where you can (add to it, move the camera across it) instead of replacing it.
9. Energy: about 80 percent still, drifting or gentle. Allow one big move in the whole clip, on the reveal, for 1 to 2 seconds, then settle and hold.
10. Numbers sit on a scale (gauge, bar, table, timeline) and hold long enough to read. Contrasts are a still split or the same layout twice.
11. Feelings get a quiet image, or one of the cuts back to the speaker; never effects.
12. On-screen text names, labels or quotes; it never repeats the caption. Five words or fewer per label.
13. End every scene by settling or thinning out, or by turning into the next scene. No exit effects.
14. The style sets the look. These rules set when, how long and how calmly. If the style's own motion rules ask for more energy than this, use less.

VISUAL STYLE: Line and word
Slice style ref: sref-WSC8CE
Look and motion: Line and word. A flat #5AAEFF clear blue field, or #0F2340 navy for a night version, no texture, no gradient. One single continuous hand-drawn line in #F5C518 yellow, about 4 px at phone size, round ends, gently irregular like a pen. Type: small lowercase sans in #FFFFFF, medium weight, one word or two at a time, lots of empty space around it. Light flat; camera locked, or drifting to follow the line. Motion: the line draws on, travels across the field, loops once round the word as it is spoken, rests, then carries the eye to where the next word appears, its tail erasing behind it so only one line is ever on screen. Words fade up softly as the line closes round them and leave after it moves on. Everything is smooth and slow. The one rule: lots of space, one line, one word at a time. Don'ts: no big type, no second line, no textures, no fast moves.
Accent: as in the palette.
Frame shape: ask me before you start (9:16 vertical, 4:5 portrait, 1:1 square or 16:9 wide).
Energy: normal.

TECH: one HTML file, one GSAP 3 timeline created paused as window.__timelines.main, duration = the scene's length, transforms and opacity only.

Look rules

• Look and motion: Line and word.
• A flat #5AAEFF clear blue field, or #0F2340 navy for a night version, no texture, no gradient.
• One single continuous hand-drawn line in #F5C518 yellow, about 4 px at phone size, round ends, gently irregular like a pen.
• Type: small lowercase sans in #FFFFFF, medium weight, one word or two at a time, lots of empty space around it.
• Light flat; camera locked, or drifting to follow the line.
• Motion: the line draws on, travels across the field, loops once round the word as it is spoken, rests, then carries the eye to where the next word appears, its tail erasing behind it so only one line is ever on screen.
• Words fade up softly as the line closes round them and leave after it moves on.
• Everything is smooth and slow.
• The one rule: lots of space, one line, one word at a time.
• Don'ts: no big type, no second line, no textures, no fast moves.

What it suits

Best for

Calm coaching, wellbeing and gentle teaching, one word at a time.

Avoid for

Hype, data-heavy explainers or comedy.

Content

Wellbeing, Advice, Motivation

Tone

Calm, Warm

Pace

Slow

Topics

coaching, calm, wellbeing, mindful, gentle, habits, self-care, breathe, balance, teaching

Colours

#5AAEFF #FFFFFF #F5C518 #0F2340

For AIs: this style as plain text.