Glossy cel pop

How to use it

Run most of the clip as full-frame glossy cel scenes with slash wipes between beats, cutting back to the speaker once or twice for the hook and the pay-off.

Where the speaker sits

Full sceneSuits itSmallSuits itSplitWorksSideWorksDrawn overAvoid

Full scene: the scene fills the frame. Stock speaker from Pexels.

Palette

THIS IS A MOODBOARD, NOT A TEMPLATE. The style below is inspiration for the look and feel. Keep its materials, colours, textures and the way it moves, but invent your own scenes, characters and objects for this clip. You are not limited to anything shown in the preview, and nothing in it has to appear. Use illustration and animation to help tell the clip's story.

STORY FIRST. Read the whole clip before you design anything.
1. Write the clip's arc in one line: setup, tension, turn, pay-off. Name the one line that is the reveal.
2. Tag every sentence with its job: setup, context, tension, turn, reveal, example, number, contrast, list, quote, feeling, metaphor, callback, pay-off, aside.
3. The visuals carry the whole clip. If the clip shows the speaker's face, open on them (the first scene keeps them on screen) unless the person says otherwise. After that, never cut back to the speaker full-frame unless the person asks for it; if they do, only on the ending, never in the middle of an explanation. The speaker can still sit inside a scene (a corner, a split or drawn in) when the person wants to be seen.
4. Build one flowing visual story, not a new picture per sentence. Each scene covers a whole thought (one to three sentences), holds 3 to 8 seconds and turns into the next.
5. Start each scene on the first word of its sentence, or up to half a second before. Never cut mid-sentence.
6. Inside a scene, bring small details in on the words they show (an item, a tag, a tick). Earlier details stay.
7. Choose one or two recurring objects or characters in the first scene and bring them back changed. Callbacks beat new pictures.
8. Build up the same picture where you can (add to it, move the camera across it) instead of replacing it.
9. Energy: about 80 percent still, drifting or gentle. Allow one big move in the whole clip, on the reveal, for 1 to 2 seconds, then settle and hold.
10. Numbers sit on a scale (gauge, bar, table, timeline) and hold long enough to read. Contrasts are a still split or the same layout twice.
11. Feelings get a quiet image, or one of the cuts back to the speaker; never effects.
12. On-screen text names, labels or quotes; it never repeats the caption. Five words or fewer per label.
13. End every scene by settling or thinning out, or by turning into the next scene. No exit effects.
14. The style sets the look. These rules set when, how long and how calmly. If the style's own motion rules ask for more energy than this, use less.

VISUAL STYLE: Glossy cel pop
Slice style ref: sref-23FGJH
Glossy cel pop. Saturated, hard cel-shaded objects with sharp white highlights, pulsing on the beat, joined by white slash wipes.
Palette: #E3170A hot red, #FFC93C yellow, #1C1C1C black, #FFFFFF highlight, #2A62C9 blue. Each colour has exactly one darker tone for its shadow side.
Line and fill: fine dark outlines. Two-tone hard cel shading: a base fill plus one hard-edged darker shadow shape on the side away from the key light. Crisp white specular shapes (a slanted ellipse and a dot) on the lit side.
Texture: none.
Light: one strong key light from the top left, hard shadow edges, hard cast shadows as flat darker ellipses.
Camera: dynamic but controlled: slow pushes and small tilts through each scene, a slight kick on every beat.
Motion: punchy, beat-synced pulses (a quick swell and decay) on the hero object and the type; hard rays turning slowly behind; scene changes are thick white diagonal slash wipes with thin red and black trims. 24fps. Words land with an overshoot right after the wipe.
Type: heavy italic grotesque capitals, cel-shaded like the objects (base, hard darker lower half, white shine), with a hard black drop shadow.
The rule: two-tone hard shading with white shine, everything pulses on the beat.
Don'ts: no soft gradients, no muted colour, no slow fades, no purple, no real products or brands.
Accent: as in the palette.
Frame shape: ask me before you start (9:16 vertical, 4:5 portrait, 1:1 square or 16:9 wide).
Energy: normal.

TECH: one HTML file, one GSAP 3 timeline created paused as window.__timelines.main, duration = the scene's length, transforms and opacity only.

Look rules

• Glossy cel pop. Saturated, hard cel-shaded objects with sharp white highlights, pulsing on the beat, joined by white slash wipes.
• Palette: #E3170A hot red, #FFC93C yellow, #1C1C1C black, #FFFFFF highlight, #2A62C9 blue. Each colour has exactly one darker tone for its shadow side.
• Line and fill: fine dark outlines. Two-tone hard cel shading: a base fill plus one hard-edged darker shadow shape on the side away from the key light. Crisp white specular shapes (a slanted ellipse and a dot) on the lit side.
• Texture: none.
• Light: one strong key light from the top left, hard shadow edges, hard cast shadows as flat darker ellipses.
• Camera: dynamic but controlled: slow pushes and small tilts through each scene, a slight kick on every beat.
• Motion: punchy, beat-synced pulses (a quick swell and decay) on the hero object and the type; hard rays turning slowly behind; scene changes are thick white diagonal slash wipes with thin red and black trims. 24fps. Words land with an overshoot right after the wipe.
• Type: heavy italic grotesque capitals, cel-shaded like the objects (base, hard darker lower half, white shine), with a hard black drop shadow.
• The rule: two-tone hard shading with white shine, everything pulses on the beat.
• Don'ts: no soft gradients, no muted colour, no slow fades, no purple, no real products or brands.

What it suits

Best for

Hype, product drops, food and music moments that want bright, punchy energy.

Avoid for

Grief, faith reflections or slow careful arguments.

Content

Hype, Announcement, Money or business, Comedy

Tone

Bold, Playful, Upbeat

Pace

Fast

Topics

hype, product, launch, food, music, drinks, sale, energy, sneakers, gaming

Colours

#E3170A #FFC93C #1C1C1C #FFFFFF #2A62C9

For AIs: this style as plain text.