Extruded pop

How to use it

Run most of the clip as full-frame chunky 3D words and confetti, cutting back to the speaker once or twice for the announcement itself.

Where the speaker sits

Full sceneSuits itSmallAvoidSplitSuits itSideWorksDrawn overAvoid

Full scene: the scene fills the frame. Stock speaker from Pexels.

Palette

THIS IS A MOODBOARD, NOT A TEMPLATE. The style below is inspiration for the look and feel. Keep its materials, colours, textures and the way it moves, but invent your own scenes, characters and objects for this clip. You are not limited to anything shown in the preview, and nothing in it has to appear. Use illustration and animation to help tell the clip's story.

STORY FIRST. Read the whole clip before you design anything.
1. Write the clip's arc in one line: setup, tension, turn, pay-off. Name the one line that is the reveal.
2. Tag every sentence with its job: setup, context, tension, turn, reveal, example, number, contrast, list, quote, feeling, metaphor, callback, pay-off, aside.
3. The visuals carry the whole clip. If the clip shows the speaker's face, open on them (the first scene keeps them on screen) unless the person says otherwise. After that, never cut back to the speaker full-frame unless the person asks for it; if they do, only on the ending, never in the middle of an explanation. The speaker can still sit inside a scene (a corner, a split or drawn in) when the person wants to be seen.
4. Build one flowing visual story, not a new picture per sentence. Each scene covers a whole thought (one to three sentences), holds 3 to 8 seconds and turns into the next.
5. Start each scene on the first word of its sentence, or up to half a second before. Never cut mid-sentence.
6. Inside a scene, bring small details in on the words they show (an item, a tag, a tick). Earlier details stay.
7. Choose one or two recurring objects or characters in the first scene and bring them back changed. Callbacks beat new pictures.
8. Build up the same picture where you can (add to it, move the camera across it) instead of replacing it.
9. Energy: about 80 percent still, drifting or gentle. Allow one big move in the whole clip, on the reveal, for 1 to 2 seconds, then settle and hold.
10. Numbers sit on a scale (gauge, bar, table, timeline) and hold long enough to read. Contrasts are a still split or the same layout twice.
11. Feelings get a quiet image, or one of the cuts back to the speaker; never effects.
12. On-screen text names, labels or quotes; it never repeats the caption. Five words or fewer per label.
13. End every scene by settling or thinning out, or by turning into the next scene. No exit effects.
14. The style sets the look. These rules set when, how long and how calmly. If the style's own motion rules ask for more energy than this, use less.

VISUAL STYLE: Extruded pop
Slice style ref: sref-FE03PT
Look and motion: Extruded pop. Flat #FF7EB6 pop pink ground, no texture. Letters have #FFFFFF faces with a thick #111111 black outline and a deep extrusion going down and to the right, always in the same direction: either solid black or #D4F542 lime crossed with black diagonal hatching. Confetti in #FFB000 yellow, white, black and lime: small rectangles, dots, triangles and squiggles. Type: bubbly, heavy rounded capitals, tightly stacked, filling the frame. Light flat with one fixed shadow direction, no realistic 3D lighting. Camera: the stack sits at a slight tilt and faces the viewer. Motion: snappy, on 24 frames a second: letters pop in one after another with a springy overshoot, the extrusion grows out behind each face a beat later, then the words hold while confetti drifts slowly; only the biggest moment gets a single confetti burst from behind the word. The one rule: every letter has depth, always in the same direction. Don'ts: no thin type, no realistic 3D lighting or gradients, no muted colours, no purple.
Accent: as in the palette.
Frame shape: ask me before you start (9:16 vertical, 4:5 portrait, 1:1 square or 16:9 wide).
Energy: normal.

TECH: one HTML file, one GSAP 3 timeline created paused as window.__timelines.main, duration = the scene's length, transforms and opacity only.

Look rules

• Look and motion: Extruded pop.
• Flat #FF7EB6 pop pink ground, no texture.
• Letters have #FFFFFF faces with a thick #111111 black outline and a deep extrusion going down and to the right, always in the same direction: either solid black or #D4F542 lime crossed with black diagonal hatching.
• Confetti in #FFB000 yellow, white, black and lime: small rectangles, dots, triangles and squiggles.
• Type: bubbly, heavy rounded capitals, tightly stacked, filling the frame.
• Light flat with one fixed shadow direction, no realistic 3D lighting.
• Camera: the stack sits at a slight tilt and faces the viewer.
• Motion: snappy, on 24 frames a second: letters pop in one after another with a springy overshoot, the extrusion grows out behind each face a beat later, then the words hold while confetti drifts slowly; only the biggest moment gets a single confetti burst from behind the word.
• The one rule: every letter has depth, always in the same direction.
• Don'ts: no thin type, no realistic 3D lighting or gradients, no muted colours, no purple.

What it suits

Best for

Announcements, celebrations, milestones and big joyful claims.

Avoid for

Grief, sensitive topics or slow careful teaching.

Content

Announcement, Hype, Comedy

Tone

Bold, Playful

Pace

Fast

Topics

announcement, celebrate, milestone, launch, birthday, win, party, news, giveaway, congratulations

Colours

#FF7EB6 #111111 #FFFFFF #D4F542 #FFB000

For AIs: this style as plain text.