Grunge stamp

How to use it

Run most of the clip as full-frame stamped words inside the technical frame, counting or building to the point, cutting back to the speaker once or twice.

Where the speaker sits

Full sceneSuits itSmallAvoidSplitSuits itSideWorksDrawn overAvoid

Full scene: the scene fills the frame. Stock speaker from Pexels.

Palette

THIS IS A MOODBOARD, NOT A TEMPLATE. The style below is inspiration for the look and feel. Keep its materials, colours, textures and the way it moves, but invent your own scenes, characters and objects for this clip. You are not limited to anything shown in the preview, and nothing in it has to appear. Use illustration and animation to help tell the clip's story.

STORY FIRST. Read the whole clip before you design anything.
1. Write the clip's arc in one line: setup, tension, turn, pay-off. Name the one line that is the reveal.
2. Tag every sentence with its job: setup, context, tension, turn, reveal, example, number, contrast, list, quote, feeling, metaphor, callback, pay-off, aside.
3. The visuals carry the whole clip. If the clip shows the speaker's face, open on them (the first scene keeps them on screen) unless the person says otherwise. After that, never cut back to the speaker full-frame unless the person asks for it; if they do, only on the ending, never in the middle of an explanation. The speaker can still sit inside a scene (a corner, a split or drawn in) when the person wants to be seen.
4. Build one flowing visual story, not a new picture per sentence. Each scene covers a whole thought (one to three sentences), holds 3 to 8 seconds and turns into the next.
5. Start each scene on the first word of its sentence, or up to half a second before. Never cut mid-sentence.
6. Inside a scene, bring small details in on the words they show (an item, a tag, a tick). Earlier details stay.
7. Choose one or two recurring objects or characters in the first scene and bring them back changed. Callbacks beat new pictures.
8. Build up the same picture where you can (add to it, move the camera across it) instead of replacing it.
9. Energy: about 80 percent still, drifting or gentle. Allow one big move in the whole clip, on the reveal, for 1 to 2 seconds, then settle and hold.
10. Numbers sit on a scale (gauge, bar, table, timeline) and hold long enough to read. Contrasts are a still split or the same layout twice.
11. Feelings get a quiet image, or one of the cuts back to the speaker; never effects.
12. On-screen text names, labels or quotes; it never repeats the caption. Five words or fewer per label.
13. End every scene by settling or thinning out, or by turning into the next scene. No exit effects.
14. The style sets the look. These rules set when, how long and how calmly. If the style's own motion rules ask for more energy than this, use less.

VISUAL STYLE: Grunge stamp
Slice style ref: sref-JNQNF8
Look and motion: Grunge stamp. Ground #121110, a textured black with a faint woven or paper grain. Letters in #F0ECE2 worn white, with #F26A2E print orange for the one key word, and #8A857C grey only for the small labels. Type: chunky stencil-style grotesque capitals, stacked two lines to a card, each line scaled to the same width, heavily distressed like an old screenprint: pits, worn edges, dry streaks and toner gaps, never clean. A thin 1 px technical frame sits inset from the edges with corner ticks, a small registration cross, a tick ruler and tiny monospace labels (plate number, pass count, a running timecode). Light is flat; no gradients. Camera locked. Motion: between cards the letters slice into five or six horizontal bands that slide sideways in opposite directions and recombine as the next words; the key word flips white to orange band by band; counters tick in the frame. Holds are still apart from the counters. The one rule: worn print letters inside a clean thin frame. Don'ts: no clean type, no gradients, no colours beyond white, orange and grey, no shaking.
Accent: as in the palette.
Frame shape: ask me before you start (9:16 vertical, 4:5 portrait, 1:1 square or 16:9 wide).
Energy: normal.

TECH: one HTML file, one GSAP 3 timeline created paused as window.__timelines.main, duration = the scene's length, transforms and opacity only.

Look rules

• Look and motion: Grunge stamp.
• Ground #121110, a textured black with a faint woven or paper grain.
• Letters in #F0ECE2 worn white, with #F26A2E print orange for the one key word, and #8A857C grey only for the small labels.
• Type: chunky stencil-style grotesque capitals, stacked two lines to a card, each line scaled to the same width, heavily distressed like an old screenprint: pits, worn edges, dry streaks and toner gaps, never clean.
• A thin 1 px technical frame sits inset from the edges with corner ticks, a small registration cross, a tick ruler and tiny monospace labels (plate number, pass count, a running timecode).
• Light is flat; no gradients.
• Camera locked.
• Motion: between cards the letters slice into five or six horizontal bands that slide sideways in opposite directions and recombine as the next words; the key word flips white to orange band by band; counters tick in the frame.
• Holds are still apart from the counters.
• The one rule: worn print letters inside a clean thin frame.
• Don'ts: no clean type, no gradients, no colours beyond white, orange and grey, no shaking.

What it suits

Best for

Determined, streetwise hooks about sport, ambition and countdowns.

Avoid for

Soft family stories, faith reflections or cosy talk.

Content

Motivation, Hype, Numbers

Tone

Gritty, Bold

Pace

Medium

Topics

ambition, sport, training, hustle, street, fight, countdown, grind, music, determination

Colours

#121110 #F0ECE2 #F26A2E #8A857C

For AIs: this style as plain text.